For founder-led businesses scaling past their first executive layer
The standard for fractional operators.
Senior operators, tested against the operating moments that define your business. Only the ones who meet the standard reach you. Every placement is guaranteed for 30 days.
You've outgrown the scramble.
The business is real. The team is growing. The gaps you're feeling now need someone senior, someone who's done this before, someone who can own a function instead of just supporting it.
A full-time hire is the wrong fit. You need an experienced operator in the seat your business is missing, sized to what the business actually needs.
That's what we do. We place senior operators on a managed retainer, sourced and vetted to the standard. We stand behind every match.
How we hold the standard
One standard. Every operator we admit. Every placement we stand behind.
Before an operator reaches you
Every operator on our roster has been through five stages before they reach you.
SOURCE
We don't post jobs. We find senior operators through outreach and referral, then qualify them in.
SCENARIO
Operators are scored against a role-specific rubric covering experience, judgment, and functional range.
ASSESS
Operators complete role-specific assessments and submit work artifacts built around real problems.
REFERENCES
Two structured reference calls with prior clients or working partners. Hard questions, not polite ones.
FIT TEST
A live conversation to test communication, fit, and professionalism inside a founder-led environment.
From standard to placement
When you're ready, an operator is working in your business in weeks, not months.
INTAKE
A focused working conversation about the business, the role, the stage, and the specific outcome you need.
MATCH
A shortlist of anonymized profiles matched on assessment, stage exposure, and working style.
INTERVIEW
You meet the operators directly. Ask anything. The final call is yours.
PLACEMENT
We handle the agreement and onboarding, then stay close. Pulse checks and an open line.
THE STANDARD HOLDS
If the placement isn't working in the first 30 days, we replace the operator at no cost. The standard holds, or we make it right.
Roles we place
We place senior operators across the highest-impact functions for founder-led companies. The roles where the right operator changes the trajectory of the business.
FINANCE
When you're preparing for a raise, building reporting infrastructure, or outgrowing founder-led finance. Scope includes modeling, financial narrative, controls, comp structure, and capital readiness.
OPERATIONS
When operations outgrow what you can run yourself, teams hit scaling friction, or margins force real discipline. Scope includes cadence, systems, vendors, execution, and hiring.
TECHNOLOGY
When technical decisions carry long-term consequences, your engineering team needs leadership, or technical debt is slowing the business. Scope includes strategy, architecture, team structure, and stack choices.
GROWTH
When you're moving past founder-led marketing, building demand that doesn't depend on your network, or sharpening positioning. Scope includes brand, demand generation, channel mix, and content.
REVENUE
When you're moving past founder-led sales, building a sales team that needs structure, or delivering revenue predictability. Scope includes sales strategy, team structure, comp design, pipeline, and forecasting.
*These are our specialties, but our bench runs deeper. If you have an adjacent need, tell us. We'll let you know if we can help.Pricing
Transparent. No surprises. Same pricing across every role.
FOUNDATION
$6,000
per month
~5 hours/week
CORE
$12,000
per month
~10 hours/week
SCALE
$17,000
per month
~15 hours/week
EMBEDDED
$22,000
per month
~20 hours/week
Engagements start with a 3-month initial commitment, then continue month-to-month.
*Billed monthly. 30-day replacement guarantee on every engagement.Request an operator
Fill out the form and we’ll schedule a 30-minute intake call. From there, we pull from the pre-vetted bench and surface the operators who best fit your situation.
About
The fractional talent market doesn't have a standard. A LinkedIn headline reading "Fractional CFO" can mean a former public-company controller or a bookkeeper with a new title. Founders have no reliable way to tell the difference until the engagement is six weeks in and underperforming.
So we built one…
Kevin Krull
MANAGING PARTNER
Spent 17 years scaling staffing and talent delivery operations, most recently building RGP's digital marketplace for fractional accounting and technology talent.
Christopher Webb
STRATEGY & PARTNERSHIPS
A career of building strategy and growth inside founder-led emerging brands, including a successful private equity exit. Active advisor for startups.